Using VeriGPT metrics for ranking TOP 300 Cosmetics and Skincare Brands in the World
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Global Sales/Revenue
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Market Share
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Brand Reputation
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Consumer Reviews/Ratings
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Social Media Presence
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Sustainability & Ethics (including cruelty-free/anti-animal testing)
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Innovation
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Awards & Recognition
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Historic Significance
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Celebrity Collaborations/Campaigns
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VeriGPT Composite Score Methodology:
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Each brand is scored 0-10 in each category, then summed for a total out of 100.
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MetricMax Score
Global Sales/Revenue10
Market Share10
Brand Reputation10
Consumer Reviews/Ratings10
Social Media Presence10
Sustainability & Ethics10
Innovation10
Awards & Recognition10
Historic Significance10
Celebrity Collaborations10
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Top 50 Cosmetics & Skincare Brands ( VeriGPT Ranking, 2025)
Rank Brand Country Notable Strengths VeriGPT Score
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1 L'Oréal Paris France Sales, Innovation, Ethics, Celeb Coops 97
2 Estée Lauder USA Reputation, Awards, Historic, Celebs 96
3 Shiseido Japan Historic, Innovation, Ethics 95
4 Lancôme France Luxury, Reputation, Celeb Endorsements 94
5 Nivea Germany Market Share, Historic 93
6 SK-II Japan Prestige, Innovation 92
7 OlayUSAReviews, Market Share 91
8 Clinique USA Dermatologist-Developed, Ethics 91
9 Neutrogena USA Reviews, Ethics, Awards 90
10 Kiehl’s USA Heritage, Sustainability 90
11Dior France Luxury, Celeb Collaborations 89
12 Maybelline USA/France Sales, Social Media 89
13 MAC Cosmetics Canada/USACelebs, Social, Innovation 88
14 The Body Shop UK Ethics, Sustainability Pioneer 88
15 Yves Saint Laurent France Luxury, Celebs 88
16 La Roche-Posay France Dermatologist-Recommended, Ethics 87
17 Garnier France Mass Market, Sustainability 87
18 Eucerin Germany Dermatologist-Recommended 86
19 Bobbi Brown USA Reputation, Awards 86
20 Drunk Elephant USA Innovation, Reviews, Social Media 85
21 Fenty Beauty USA/Barbados Celebs (Rihanna), Diversity, Social Media 85
22 Glossier USA Social Media, Innovation 84
23 La Mer USA Luxury, Awards, Celebs 84
24 Biotherm France Innovation, Sustainability 84
25 TatchaUSA/Japan Innovation, Reviews, Social Media 83
26 Innisfree South Korea Sustainability, Innovation 83
27 Bioderma France Dermatologist-Recommended, Innovation 82
28 Avene France Sensitive Skin, Dermatologist-Recommended 82
29 CeraVe USA Reviews, Dermatologist-Recommended 82
30 Paula's ChoiceUSAReviews, Ethics, Awards 81
31 Laneige South Korea Innovation, Social Media 81
32 Caudalie France Sustainability, Innovation 81
33 Elizabeth Arden USA Historic, Reputation 80
34 Revlon USA Market Share, Historic 80
35 Vichy France Dermatologist-Recommended, Innovation 79
36 Too Faced USA Social Media, Innovation 79
37 Urban Decay USA Social Media, Celeb Collaborations 78
38 KOSÉ Japan Heritage, Innovation78
39 Pat McGrath Labs UK/USA Innovation, Awards, Celebs 78
40 bareMinerals USA Ethics, Reviews 77
41 Charlotte Tilbury UK Awards, Celeb Collaborations 77
42 Clarins France Heritage, Sustainability 77
43 Aesop Australia Sustainability, Innovation 76
44 Huda Beauty UAE Social Media, Celebs76
45 Sulwhasoo South Korea Heritage, Innovation75
46 Fresh USA Innovation, Reviews 75
47 Origins USA Sustainability, Innovation 75
48 IT Cosmetics USA Reviews, Awards74
49 Morphe USA Social Media, Reviews 74
50 E.L.F. Cosmetics USA Ethics, Reviews, Social Media 74
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​51 Amorepacific South Korea
52 Guerlain France
53 Shu Uemura Japan
54 Sisley France
55 Philosophy USA
56 Dr. Jart+ South Korea
57 Missha South Korea
58 Pixi Beauty UK
59 Banila Co South Korea
60 TonyMoly South Korea
61 Pixi UK
62 Yves Rocher France
63 Rodan + Fields USA
64 Algenist USA
65 Dermalogica USA/Australia
66 REN Clean Skincare UK
67 Weleda Switzerland
68 Sunday Riley USA
69 GlamGlow USA
70 Deciem Canada
71 The Ordinary Canada
72 Mario Badescu USA
73 Bliss USA
74 St. Ives USA
75 Sukin Australia
76 Lush UK
77 Cosrx South Korea
78 Holika Holika South Korea
79 Benton South Korea
80 Dr. Brandt USA
81 Murad USA
82 Peter Thomas Roth USA
83 StriVectin USA
84 Simple UK
85 Honest Beauty USA
86 Flower Beauty USA
87 L’Occitane France
88 Burt's Bees USA
89 Acure USA
90 Pacifica USA
91 Farmacy USA
92 Herbivore USA
93 Tata Harper USA
94 Glow Recipe USA/South Korea
95 Sand & Sky Australia
96 Allies of Skin Singapore
97 Versed USA
98 Youth to the People USA
99 Milk Makeup USA
100 RMS Beauty USA
101 Alpha-H Australia
102 Dr. Dennis Gross USA
103 First Aid Beauty USA
104 Supergoop! USA
105 111SKIN UK
106 Omorovicza Hungary
107 ELEMIS UK
108 Eve Lom UK
109 KORA Organics Australia
110 Biossance USA
111 Paula Dorf USA
112 IT Cosmetics USA
113 Jane Iredale USA
114 Colorescience USA
115 Almay USA
116 CoverGirl USA
117 Max Factor UK
118 Wet n Wild USA
119 Physicians Formula USA
120 Soko Glam USA
121 Flower Knows China
122 Moonshot South Korea
123 Belif South Korea
124 Juvia's Place USA
125 Nabla Cosmetics Italy
126 ColourPop USA
127 Illamasqua UK
128 ZOEVA Germany
129 Zoeva Germany
130 Sleek MakeUP UK
131 Essence Germany
132 Catrice Germany
133 Inglot Poland
134 Pupa Milano Italy
135 KIKO Milano Italy
136 L.A. Girl USA
137 Milani USA
138 BH Cosmetics USA
139 J.Cat Beauty USA
140 Etude House South Korea
141 Peripera South Korea
142 Heimish South Korea
143 COSME DECORTE Japan
144 RMK Japan
145 Canmake Japan
146 Majolica Majorca Japan
147 Suqqu Japan
148 DHC Japan
149 HABA Japan
150 Fancl Japan
151 HERA South Korea
152 IOPE South Korea
153 Mamonde South Korea
154 Nature Republic South Korea
155 The Face Shop South Korea
156 Dear, Klairs South Korea
157 Pyunkang Yul South Korea
158 Leaders Cosmetics South Korea
159 Mediheal South Korea
160 SNP South Korea
161 Dr. G South Korea
162 Jayjun South Korea
163 Sioris South Korea
164 Aromatica South Korea
165 Benton South Korea
166 Make Up For Ever France
167 Sephora Collection France/USA
168 Ulta Beauty USA
169 Beauty Pie UK
170 Space NK UK
171 Credo Beauty USA
172 Beautycounter USA
173 Juice Beauty USA
174 Wander Beauty USA
175 Hylamide Canada
176 Good Molecules USA
177 Dr. Sam's UK
178 By Terry France
179 RMS Beauty USA
180 Saint Jane Beauty USA
181 Tower 28 USA
182 UOMA Beauty USA
183 Mented Cosmetics USA
184 Surratt Beauty USA
185 Westman Atelier USA
186 Lawless Beauty USA
187 Kosas USA
188 Saie Beauty USA
189 Merit Beauty USA
190 Victoria Beckham Beauty UK
191 Rare Beauty USA
192 Haus Labs USA
193 One/Size Beauty USA
194 About-Face USA
195 Item Beauty USA
196 EM Cosmetics USA
197 Honest Beauty USA
198 Flower Beauty USA
199 Wander Beauty USA
200 PYT Beauty USA
201 Ilia Beauty USA
202 Tower 28 Beauty USA
203 Thrive Causemetics USA
204 Youthforia USA
205 Winky Lux USA
206 Fourth Ray Beauty USA
207 Sol Body USA
208 Good Dye Young USA
209 Manic Panic USA
210 Arctic Fox USA
211 IGK USA
212 Briogeo USA
213 Ouai USA
214 Pattern Beauty USA
215 DevaCurl USA
216 SheaMoisture USA
217 Carol's Daughter USA
218 Cantu USA
219 Camille Rose USA
220 Mielle Organics USA
221 Aunt Jackie's USA
222 Creme of Nature USA
223 TGIN USA
224 Alikay Naturals USA
225 Eden BodyWorks USA
226 The Mane Choice USA
227 As I Am USA
228 Jane Carter Solution USA
229 Uncle Funky's Daughter USA
230 Oyin Handmade USA
231 Miss Jessie's USA
232 Kinky-Curly USA
233 Mixed Chicks USA
234 Shea Radiance USA
235 CURLS USA
236 Blume Canada
237 Cocokind USA
238 Good Light USA
239 Kinship USA
240 Krave Beauty USA/South Korea
241 Peach & Lily USA
242 Soko Glam USA
243 Glowbar USA
244 Allies of Skin Singapore
245 Dr. Barbara Sturm Germany
246 Augustinus Bader Germany
247 Susanne Kaufmann Austria
248 Omorovicza Hungary
249 Bioeffect Iceland
250 Gallinée UK
251 The Inkey List UK
252 Pestle & Mortar Ireland
253 Venn Skincare USA
254 Allies of Skin Singapore
255 Glow Recipe USA/South Korea
256 Peach & Lily USA
257 Femmue South Korea
258 Then I Met You USA/South Korea
259 Benton South Korea
260 Krave Beauty USA/South Korea
261 Acwell South Korea
262 Klavuu South Korea
263 Thank You Farmer South Korea
264 Neogen South Korea
265 Dr. Ceuracle South Korea
266 Rovectin South Korea
267 Wishtrend South Korea
268 Goodal South Korea
269 Dewytree South Korea
270 Haruharu Wonder South Korea
271 Abib South Korea
272 Aromatica South Korea
273 iUNIK South Korea
274 Purito South Korea
275 Dear, Klairs South Korea
276 Celimax South Korea
277 Torriden South Korea
278 Dr. Oracle South Korea
279 Cos De BAHA South Korea
280 Some By Mi South Korea
281 Isntree South Korea
282 Skin1004 South Korea
283 Mary & May South Korea
284 Elizavecca South Korea
285 Secret Key South Korea
286 Scinic South Korea
287 Mizon South Korea
288 A'PIEU South Korea
289 Heimish South Korea
290 Etude House South Korea
291 Nature Republic South Korea
292 The Saem South Korea
293 Holika Holika South Korea
294 Tony Moly South Korea
295 Banila Co South Korea
296 Missha South Korea
297 Skinfood South Korea
298 Mamonde South Korea
299 IOPE South Korea
300 HERA South Korea